ASUS is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We're always in search of incredible ideas and experiences, and we aspire to deliver the incredible in everything we do.

Victory, accelerated.Dominate Windows 11 Pro gaming with up to Intel® Core™ Ultra 9 processor 275HX and up to NVIDIA® GeForce RTX™ 5080 Laptop GPU with a 175W max TGP.Power upGame with confidence thanks to Windows 11 Pro and up to Intel® Core™ Ultra 9 processor 275HX. Backed up by the serious gaming muscle of up to NVIDIA® GeForce RTX™ 5080 Laptop GPU and up to 32GB of DDR5-5600 RAM, the 2025 Strix G18 has the perfect amount of power to keep you gaming at peak performance. With additional features like NVIDIA® Advanced Optimus, the latest DLSS enhancements, a 2TB PCIe Gen 4 SSD, the Strix G18 is truly a force to be reckoned with.To the limitAs a Strix machine, the G18 was designed from the ground up to push the limits of gaming performance. That means that we’ve engineered a thermal solution that gives the system room to breathe, and overclock, to its maximum potential. In Turbo mode, the G18 can reach a maximum system wattage of 230W, but when fully unlocked in Manual mode, 250W of total system power is yours to command.Dominant forceHigh-performance gaming machines need high-performance processors, and up to Intel® Core™ Ultra 9 processor 275HX absolutely delivers. With 24 cores and 24 threads, this gaming and multi-tasking beast can draw up to 65W when needed, ensuring that your games always stay buttery smooth.Next-gen graphicsStix G18 boasts up to NVIDIA® GeForce RTX™ 5080 Laptop GPU, ensuring that you’ll get incredible framerates and visuals in all the latest games. With NVIDIA® Advanced Optimus that can intelligently switch between battery-saving and high-performance modes when you need it, and 175W max TGP with Dynamic Boost, the Strix G18 is a true next-gen gaming laptop.NVIDIA® Advanced OptimusWith NVIDIA® Advanced Optimus, the laptop can automatically route frames from the discrete GPU directly to the display using a MUX switch, bypassing the integrated graphics. This pathing improves performance by 5-10% compared to machines without a MUX Switch, making sure you get the absolute best gaming experience—all without needing touch a single button. This automatic switching also preserves your machine's battery life, as it can dynamically transition between the high-power discrete GPU and the lower power integrated GPU. No matter what you’re doing, your machine will switch to the most optimized mode without you having to lift a finger.Supreme Speed. Superior Visuals.DLSS 4 massively increases performance and improves image quality for top games using the power of Al.Game-Winning ResponsivenessNVIDIA Reflex 2 with Frame Warp gives you the ultimate responsiveness, enhancing target acquisition, reaction time, and aim precision.True-to-Life GraphicsExperience cinematic quality visuals at unprecedented speed with full ray tracing and breakthrough neural rendering technologies.Your Ultimate Pit StopWe’ve completely redesigned the 2025 Strix G18 to make upgrades easier than ever. This tool-less design allows for simple access to both the RAM, SSD, and fans, and we’ve also brought our latest Q-latch system here for those SSD slots. Like an experienced pit crew, you can remove and replace your SSD and RAM in seconds, having the machine back up and running without missing a lap. A specially designed frame covers the rest of the mainboard to protect the other components, but can easily be removed with a few screws for users who want to tinker further.ROG Nebula DisplayWe’ve completely revamped the cooling solution of the 2025 Strix G18 to ensure that you get the best gaming experience with your machine, every time. We’ve relocated all of the exhaust vents to the rear of the hinge, keeping warm air away from your mousing hand. The sides and bottom of the machine act as an air intake, creating a natural, efficient path for airflow. Air also flows through the keyboard deck, keeping your hands cooler during intense gaming sessions. When pairing an end-to-end vapor chamber with a sandwiched heatsink, Tri-Fan Technology, and Conductonaut Extreme liquid metal on both CPU & GPU, the 2025 Strix G18 achieves a lower noise level in Turbo Mode compared to the previous generation, while still offering the same calculated excellence you expect from a Strix machine.Refined designThe 2025 Strix lineup has been redesigned from the ground up, built for powerful performance, maximum speed, and calculated movement, with a shape inspired by race cars that personify these same concepts. With rounded edges, a streamlined shape, and reduced seams, the 2025 ROG Strix G18 is sleeker than ever.The bottom of an ROG Strix laptop with pink and blue lighting surrounding the chassis.The bottom of an ROG Strix laptop with pink and blue lighting surrounding the chassis.Full-surround AuraThe 2025 ROG Strix G18 features a full-surround RGB lightbar along the bottom of the chassis, giving you a distinct glow on your desk that syncs with your other ROG peripherals.Seamless design Now featuring a smoother texture for an extra premium feel, the corners of the 2025 ROG Strix G18 have been chamfered to give it a more elegant and contemporary look. With rounded edges, a streamlined shape, and reduced seams, the 2025 ROG Strix G18 is sleeker than ever.Press the AttackThe difference between victory and defeat can be separated by a single keystroke, so the Strix G18 has a full-size keyboard designed to secure the win. Overstroke technology offers sublime work and play, reducing key actuation and improving responsiveness. Built with gamers in mind, the keyboard features spaced function keys for intuitive identification and dedicated hotkeys for quick access to essential commands. Large arrow keys allow for more accurate control in the heat of battle. A larger touchpad means easier tracking across all of your applications, while per-key RGB lighting lets you choose from millions of colors on every key for endless customization. You can also create game specific layouts via Armoury Crate, making every game feel unique.Studio-quality SoundDual Dolby Atmos-powered speakers create an authentic sound stage for your games. Hi-Res audio ensures you hear your music in the same quality it was recorded. Two-Way AI Noise Cancelation processes both incoming and outgoing audio to filter any errant background noises, making sure that your calls, chats and streams come through without distraction.All Day EnduranceWe equipped the Strix G18 with a large 90Wh battery, which provides plenty of endurance for video playback and web browsing. If you’re traveling without the included power supply, it also supports USB Type-C power delivery up to 100W, allowing you easily top up a charge while on the go.All the bandwidthConnectivity is everything in a high-performance machine, so we’ve spared no expense with the Strix G18’s feature set. With support for the latest Wi-Fi 7 standard, offering download speeds up to 2.4X times faster than Wi-Fi 6, onboard 2.5G ethernet, and dual Thunderbolt™ 5 ports, this machine puts even many desktop battlestations to shame. We’ve also included a FHD camera with Windows Hello support, allowing you to unlock the machine possible with just a smile.Incredible I/OPorts allow you to connect your mouse, headset, or even an external monitor, so we gave the Strix G18 an incredibly flexible I/O that can adapt to any situation. On the right side you’ll find two USB-A ports, but the left side offers the bulk of the connections, with an audio jack, dual Thunderbolt™ 5 ports (USB Type-C), a single USB-A, HDMI 2.1, a 2.5G ethernet port, and the power port. If you can imagine your ideal battlestation, the Strix G18 can make it a reality.Endless CustomizationWhen you want to tweak settings, monitor temperatures, or tinker with your laptop, Armoury Crate is your command center. Real-time monitoring allows you to see what your GPU, CPU and memory are doing. RGB can be adjusted on a game-by-game basis with Aura Sync. Fan and power profiles allow you to change the acoustics, power delivery, and thermal characteristics of the laptop on the fly. And exclusive game deals keep your library topped off at all times.More than just simple fan curves, Armoury Crate’s performance modes serve to transform your machine from a silent, power sipping web browser to a full gaming battlestation with maximum horsepower. And for those that require even more granular control, Manual mode removes all limiters and lets you make a custom profile that suits your exact needs. For more information on Performance Modes, check out our full guide here.

Power efficient Mini PC powered by Intel® Core™ N-Series processor, featuring triple 4K display supports and easy access design, perfect for education and office tasksEfficient Performance. Smart Savings.ASUS NUC 14 Essential is the next-generation mini PC that takes performance, portability, and versatility to greater heights. Powered by the latest energy-efficient Intel® Core™ N-series processors and equipped with diverse connectivity options, this sleek, compact device is built to boost productivity and makes light work of diverse applications.

ROG ZEPHYRUS G16 (GU605)PerformanceThe Dawn of A New AgeThe 2025 Zephyrus G16 and Windows 11 Pro make gaming, creation, and everything in between a breeze. Featuring an Intel® Core™ Ultra 9 processor 285H and up to an NVIDIA® GeForce RTX™ 5090 Laptop GPU, this 16-inch machine can easily handle the latest games and cutting-edge creative software alike. The Zephyrus G16 can effortlessly transcribe voice notes into text documents, save valuable time during a video render, and play the latest AAA games at blazingly fast refresh rates. The future is here.

Smaller, Faster, Better, AI ReadyThe ASUS NUC brand represents a commitment to technological excellence, prioritizing innovative product design, to push the boundaries of performance and user experience.Developed through a partnership between ASUS and Intel, the ASUS NUC product lines anchor on delivering uncompromised performance in the smallest form factors, backed by industry best quality and reliability, innovative modular designs, extended lifespan options, smart cooling solutions, and advanced AI capabilities. The versatility of the products shines through an array of configurations catering to diverse user needs, from developers, to power users, to casual home use. Positioned as the preferred choice for a variety of business applications, vertical industries, and everyday users, the ASUS NUC combines exceptional performance with essential features, aiming to shape the next generation of PC experiences.With a focus on supporting diverse businesses and enhancing PC applications, the ASUS NUC aspires to deliver on the brand promise of delivering the Next Unit of Compute (NUC) and make a lasting impact in the ever-evolving tech landscape.

Quick-access pocketsThe all-new ASUS AP4600 Backpack has over a dozen pockets, specially designed for quick access on the go — so your phone, power bank, water bottle and more are always to hand.Water-repellent protection and styleASUS AP4600 Backpack naturally exudes elegance and embraces practicality. Enjoy exquisite detail, like an elegant ASUS logo on puller, and delight in the water-repellent, scratch-resistant polyester exterior — protecting your devices from the elements.Lightweight, practical and durableASUS AP4600 Backpack is slim, lightweight and attractive — and includes a breathable shoulder harness to keep you comfortably cool as you travel.It’s a simple design with a whole lot of practicality and durability built in.

Compact Power, Intelligent PerformanceSmaller, Faster, Better, AI ReadyThe ASUS NUC brand represents a commitment to technological excellence, prioritizing innovative product design, to push the boundaries of performance and user experience.Developed through a partnership between ASUS and Intel, the ASUS NUC product lines anchor on delivering uncompromised performance in the smallest form factors, backed by industry best quality and reliability, innovative modular designs, extended lifes pan options, smart cooling solutions, and advanced AI capabilities. The versatility of the products shines through an array of configurations catering to diverse user needs, from developers, to power users, to casual home use. Positioned as the preferred choice for a variety of business applications, vertical industries, and everyday users, the ASUS NUC combines exceptional performance with essential features, aiming to shape the next generation of PC experiences.With a focus on supporting diverse businesses and enhancing PC applications, the ASUS NUC aspires to deliver on the brand promise of delivering the Next Unit of Compute (NUC) and make a lasting impact in the ever-evolving tech landscape.Toolless DesignASUS NUC 14 Pro offers toolless access to make it easy to open up the chassis to assess the M.2 PCIe SSD module for easy upgrades.Certified Bluetoothdongle-free experienceA certified Bluetooth dongle offers hassle-free operation, cost savings, and resolves ITDM issues. It eliminates concerns such as lost dongles, PC Bluetooth compatibility, and USB port limitations on NUC.The dongle-free approach simplifies pairing, enhances audio quality, and improves control in video collaboration calls.

AI-Enabled Mini PC Powered by Intel® Core™ Ultra processors (Series 2). Designed as the best compact choice for the AI-driven future.ASUS NUC 15 ProBest Compact Choice for the AI-Driven Future.Experience the future of computing with ASUS NUC 15 Pro – a sleek mini PC that’s perfect for office and edge computing. Powered by the latest Intel® Core™ Ultra processor with DDR5 6400MHz memory and Intel Arc™ graphics, ASUS NUC 15 Pro delivers unmatched speed and efficiency in a scratch-resistance matte texture chassis

Elevated, effortless and secureASUS ExpertBook B1 offers extensive customization options to empower your business. Designed with productivity in mind, it features AI capabilities such as AI ExpertMeet, Copilot in Windows, and AI noise-canceling technology enables you do your best. Powered by the latest Intel® Core™ 7 processor and offering military-grade durability1, it is engineered to handle various tasks smoothly. It includes a full set of I/O ports, fast connection up to Wi-Fi 6E, and advanced security features. Lightweight with long battery life and stunning visuals and audio, it provides flexibility wherever you work. ASUS ExpertBook B1 streamlines your workflow to keep you productive.

Unload. Unplugged. Unlimited.Get bigger things done with a lighter design! At just under a kilogram*, Zenbook A14 is born to go places. Its Snapdragon® X Series processor unleashes the full benefits of Copilot+, and empowers your lifestyle with multi-working-day battery life.The all-new minimalist design, featuring tone-on-tone colors and nature-inspired materials, exudes elegance. The laptop lid, keyboard frame, and base are crafted from Ceraluminum™, our amazing anti-wear, anti-scratch and smudge-free material*.