ASUS is passionate about technology and driven by innovation. We dream, we dare and we strive to create an effortless and joyful digital life for everyone. We're always in search of incredible ideas and experiences, and we aspire to deliver the incredible in everything we do.

Reliable performance in unreliable conditionsMake amazing experiences possibleUnlock unparalleled performance, connectivity, and reliability with ASUS NUC 13 Rugged kits and boards. Expertly crafted in a fanless, dust-resistant ruggedized chassis, these devices showcase the perfect synergy of power and durability. Featuring the Intel® Processor N50 and Intel® Atom® processors, ASUS NUC 13 Rugged devices are tailor-made for applications that demand resilience against dust exposure, shocks, and vibration. Select kits are engineered to endure extended external ambient temperatures (0-50°C on tall chassis), ensuring unwavering performance even in the most demanding conditions. Elevate your computing experience with the ideal blend of strength and sophistication.

The best of the bestThe 2025 Strix SCAR 16 offers the very best Windows 11 Pro gaming experience, featuring up to Intel® Core™ Ultra 9 processor 275HX and up to NVIDIA® GeForce RTX™ 5090 Laptop GPU with Advanced Optimus. This killer hardware is complemented with up to 64GB of 5600MHz DDR5 RAM and 4TB of PCIe 4.0 storage, with the memory slots upgradable to 6400MHz DDR5 RAM and SSD slots both offering full support for PCIe Gen 5, ensuring that you always have the edge on your competition.

ASUS NUC 15 ProBest Compact Choice for the AI-Driven Future.Experience the future of computing with ASUS NUC 15 Pro – a sleek mini PC that’s perfect for office and edge computing. Powered by the latest Intel® Core™ Ultra processor with DDR5 6400MHz memory and Intel Arc™ graphics, ASUS NUC 15 Pro delivers unmatched speed and efficiency in a scratch-resistance matte texture chassis

ASUS ExpertBook P1Elevate your efficiency, anywhereThe compact and elegant ASUS ExpertBook P1 weighs a mere 1.4 kg with a breathtaking new design, and features exceptional efficiency to supercharge your productivity — empowered by the all-new ASUS AI ExpertMeet tool. It’s engineered to deliver superb performance powered by an 13th Gen Intel® Core™ i5 processor and packs 512GB capacity with dual-SSD RAID support for improved data reliability or faster operation. ASUS ExpertBook P1 is also engineered to protect your privacy and business data via a built-in fingerprint sensor and integrated TPM 2.0 chip — your reliable, trusted traveling companion, ready to complete every task on time.

ASUS ExpertBook P5Work reimagined, with AISay hello to ASUS ExpertBook P5 – a revolutionary leap in AI PC for work. Designed to elevate productivity for mobile professionals and home offices, ExpertBook P5 harnesses the power of Intel® Core™ Ultra processors (Series 2)1. This AI powerhouse empowers you with our brand-new, exclusive meeting assistant ASUS AI ExpertMeet, streamline workflows and enhance collaboration. With a light yet durable aluminium chassis, stunning 2.5K 144 Hz display, and business-grade security and service, the ExpertBook P5 provides peak performance and seamless work experiences, anywhere.DESIGN- Precisely perfectCrafted for modern professionals, ExpertBook P5 stuns with its brand-new aluminium body. The sleek design is a perfect balance of elegant appearance, comfort ergonomics, optimised thermal and eco-friendly manufacturing.- Work without limitsThe ExpertBook P5 is designed to optimize productivity for modern professionals. Its intuitive workspace features conveniently placed function keys for quick call access and a spacious mouse area created by relocating I/O ports to the left. This thoughtful layout ensures comfort and efficiency, making it the ideal laptop for seamless conferencing and multitasking.- Simply cool. Simply powerful.ExpertCool thermal structure, a newly enhanced cooling design, ensures consistent, optimal cooling whether the lid is open or closed, guaranteeing peak performance even during extended usage.- Light. Strong. Military tough.Crafted for modern professionals, ExpertBook P5 stuns with its brand-new aluminium body design, offering exceptional durability to meet the exacting US MIL-STD 810H military standard4 without sacrificing lightness — with a frame that starts at just 1.29 kg2.AI EXPERIENCEASUS’s first next-era AI PC for workThe ExpertBook P5, the first ever ASUS Copilot+ PC5 for work, features a cutting-edge AI-enabled processor with up to 47 NPU TOPS for 3x AI performance3 boost to power through every work task. Preloaded with powerful ASUS AI ExpertMeet, ExpertBook P5 AI PC is ready to shape the future of work, providing more productivity and boosting efficiency to improve every outcome.- Up to 47 NPU TOPS3All-local AI processing with up to 47 NPU TOPS3 performance, compatible with a wide range of ISVs.- The fastest, most intelligent Windows PCs ever.- ASUS AI ExpertMeetMaster meetings effortlessly and securely. Transcript, summarize, real-time translate meetings with the power of AI.EXPERTMEETThe future of work. Is here.Introducing ASUS AI ExpertMeet, the on-device AI assistant that elevates meeting experiences.Optimize immersive conference experiences with AI noise-canceling audio and AI camera. Capture all important moments with AI meeting minutes, which summarizes and translate meetings. All powered by on-device intelligence — your data stays on your laptop, exactly where it belongs. Focus on ideas, not privacy concerns. Let ASUS AI ExpertMeet empower brilliant collaborations- AI Meeting MinutesAI Meeting Minutes capture and transcribe meetings, turning audio into clear text for easy review. It identifies multiple speakers and easily sorts and summarizes key points from each speaker.- AI Translated SubtitlesNever miss a beat with instant subtitles for live calls and recordings. AI Translated Subtitles translate languages on-the-fly, ensuring seamless participation in global calls.- AI Noise CancellationAI Noise Cancellation technology leverages a massive deep-learning database to reduce background noise and enhance speaker’s voice.- AI CameraFor the best video-call experience, the AI Camera ensures you always look your best during virtual conferences.- WatermarkWebcam Watermark personalizes your video calls with the flexibility to add your business card with customized information, while screen watermark protects the content you present.COPILOT+ PCPower your day, the AI wayA whole new way of interaction with your PC is here. With Copilot+ PC5 experiences, you can accelerate your productivity and creativity. Let the new ASUS Copilot+ PC transform the ordinary into the extraordinary, making every day an adventure filled with endless possibilities.AI ENGINESThree AI engine architectureExpertBook P5 is engineered with Intel® Core™ Ultra processors (Series 2)1 to deliver an impressive up to 3x AI performance boost over the prior generation and up to 120 total platform TOPS. These flagship processors feature up to 47 NPU TOPS and a new GPU with XMX acceleration , enabling innovative AI experiences. The coalescence of an Intel® CPU, GPU and NPU in one SoC enables unparalleled AI power, making the ExpertBook P5 the perfect choice for professionals on the go.PERFORMANCEAI powerhouse for futureEquipped with Intel® Core™ Ultra processors (Series 2)1, featuring three AI processing engines, and up to 32 GB of onboard LPDDR5X, ExpertBook P5 empowers smooth, seamless daily work and AI-intensive tasks. Its SSD configuration provides up to 3 TB of storage, plus easy IT installation and cost-effective upgradeability. ExpertBook P5 also has the stamina to get through every AI-accelerated work project, with an improved keyboard boasting larger keycaps and comfortable 1.5 mm key travel.SECURITYASUS ExpertGuardian. Always on.Shield your data like never before with ASUS ExpertGuardian security features. Engineered with a commercial-grade and NIST SP 800-155 compliant BIOS, Windows 11 Secured-core PC technologies, 5-years of ASUS BIOS and driver update support and integrated biometric login with FIDO2 authentication, it offers extra security to safeguard critical data from software, firmware to hardware.Plus, work with peace of mind with a complimentary 1-year McAfee+ Premium membership, including McAfee Smart AI™ threat detection, ASUS exclusive AI-powered deepfake detection, email scam for comprehensive protection against evolving threats.- Fingerprint login with FIDO2 security keyFingerprint sign-in with FIDO2 authentication ensures greater security and privacy, user-friendly experiences, and improved scalability. FIDO2 also reduces workloads and costs associated with access management.- SafeGuard BackupEnsure double insurance for your important data. SafeGuard Backup automatically creates an exact copy of all files from the assigned folder on both disks — so if one should fail, it’s quick and easy to recover from the other.- Adaptive LockASUS Adaptive Lock detects your presence and uses an integrated infrared camera to recognize your face and log you in without lifting a finger. The moment you step away, ExpertBook P5 automatically locks to protect both your AI laptop and your data.- TPM 2.0A discrete TPM 2.0 chip securely stores authentication information used by software, such as passwords or encryption keys, to protect important data and transactions. Your details remain encrypted, virtually eliminating the risk of leaks through hacking.- Kensington Nano Security Slot™An integrated Kensington Nano Security Slot™ allows ExpertBook P5 to be physically secured in high-risk locations.- Webcam shieldA physical webcam cover that slides over the lens provides a guarantee of privacy when the camera is not in use.MILITARY GRADEExtreme durability to elevate businessExpertBook P5 is engineered with MIL-STD-810H military-grade4 strength to ensure resilience to environmental extremes, including wide temperature fluctuations, sudden shocks and jarring vibrations. It also undergoes the rigorous in-house ASUS Superior Durability Test regimen to simulate real-world use. Design refinements include durable hinges and strong ports crafted to withstand a lifetime of connections, plus reinforced chassis that shrug off everyday knocks and drops. These qualities deliver significant benefits to business, with exceptional reliability that minimizes maintenance to maximize productivity – ready to get the job done on time, every time.MORE ABOUT ASUS EXPERTBOOKBuilt for workThe ASUS ExpertBook P5 is a work-focused laptop backed by comprehensive ASUS support. It offers efficient management tools, from individual device control to centralized administration. Prioritizing sustainability and security, the ExpertBook P5 is engineered to enhance productivity.

ASUS Chromebox 5 offers outstanding performance and instantaneous response for incredible productivity. It's powered by up to a 12th Gen Intel® Core™ i7 processor that delivers blistering processing speeds to cater to the most demanding tasks. And with up to 32 GB DDR4 memory, ASUS Chromebox 5 enables easy multitasking without slowdowns.In addition, Intel Iris® Xe graphics deliver unmatched processing power for stunning, supersmooth visuals. A PCIe® Gen 4 x4 M.2 SSD provides ultrafast data transfers and app launches.Overall, ASUS Chromebox 5 offers an exceptional user experience that combines superior performance and cutting-edge features for next-level productivity.

ASUS ExpertBook P1Elevate your efficiency, anywhereThe compact and elegant ASUS ExpertBook P1 weighs a mere 1.4 kg with a breathtaking new design, and features exceptional efficiency to supercharge your productivity — empowered by the all-new ASUS AI ExpertMeet tool. It’s engineered to deliver superb performance powered by an 13th Gen Intel® Core™ i7 processor and packs 512GB capacity with dual-SSD RAID support for improved data reliability or faster operation. ASUS ExpertBook P1 is also engineered to protect your privacy and business data via a built-in fingerprint sensor and integrated TPM 2.0 chip — your reliable, trusted traveling companion, ready to complete every task on time.

Move with styleLife is all about finding the right balance, and ASUS E410 delivers just that. Lightweight and compact, it sports a stylish new look that fits right in with your dynamic lifestyle. Designed for daily computing and productivity tasks, and boasting innovative features such as ASUS NumberPad, ASUS E410 gives you everything you need for work or play.MobilityGet it done, anywhereWith the compact and lightweight ASUS E410, productivity is always within reach. It easily slips into your backpack or small bag so you can get schoolwork done or create content wherever you are.ColorsColors that popLife is never drab with ASUS E410. Enjoy its unique Peacock Blue or Dreamy White iridescent finishes that appear to change color when viewed from different angles. It’s also available in a subtle and elegant Rose Gold.DesignSee the differenceASUS E410 has a youthful vibe that sets it apart. The lid is detailed with modern slashes that are accompanied by a unique motif made up of a deconstructed ASUS badge. The bold look continues inside, where a bright yellow Enterkey takes center stage. It’s something never seen before in laptop design.PerformanceGo for your goalsWith Windows 10 Home, up to a quad-core Intel processor, and up to a 512GB PCIe SSD, ASUS E410 is well-equipped to help you achieve your goals.NumberPadReinventing the touchpadThe new ASUS NumberPad2 makes number-crunching a whole lot easier. Everything you need from a physical keypad is printed on the touchpad, simply tap the icon to turn it on.BatteryKeep on goingWith ASUS E410, you can leave the heavy power adaptor at home. Its day-long battery life gives you the flexibility to work or play anywhere.NanoEdge DisplaySee more, do moreThe innovative thin-bezel NanoEdge display provides more usable onscreen space for immersive viewing. It also enables a larger screen to fit into a smaller chassis, giving you a laptop with a more compact footprint.HingeEasy idea sharingA cleverly designed 180° lay-flat hinge makes it easy to share content or collaborate with friends.KeyboardInput has never been easierAn optional full-size backlit keyboard with long key travel ensures comfortable and accurate keystrokes, and a large 6-inch multitouch pad with palm-rejection technology offers smooth and accurate cursor control.Fanless designSilence is goldenThe fanless design keeps noise levels down, so you won’t be distracted when working on a spreadsheet or watching a movie.SoftwareGet more from your PC with MyASUSMyASUS grants you quick access to useful ASUS apps that help you get more out of your laptop or desktop. Sync your iOS or Android phone with your PC, adjust settings to optimize PC performance, or contact after-sales service and support. On top of that, there’s a wide range of popular apps to download and exclusive offers just for you.

Elevate your efficiency, anywhereThe compact and elegant ASUS ExpertBook P1 weighs a mere 1.6 kg with a breathtaking new design, and features exceptional efficiency to supercharge your productivity — empowered by the all-new ASUS AI ExpertMeet tool. It’s engineered to deliver superb performance powered by an 13th Gen Intel® Core™ i7 processor and packs 1TB capacity with dual-SSD RAID support for improved data reliability or faster operation. ASUS ExpertBook P1 is also engineered to protect your privacy and business data via a built-in fingerprint sensor and integrated TPM 2.0 chip — your reliable, trusted traveling companion, ready to complete every task on time.