A glare-free[1] viewing experienceMatte DisplayTired of seeing distracting glare on your TV screen? The Frame's ground-breaking Matte Display overcomes this as it absorbs reflections - so even in bright light you'll have the best possible viewing experience. It also helps your TV look just like a picture frame, so you can enjoy art on a glare-free canvas[1].Designed to look just like a picture frameModern Frame DesignThe Frame is a stunningly slim TV that you'll want to watch even when it's off. This elegantly minimal TV with tidy cables even hangs just like a picture frame, near flush to the wall, so it'll blend beautifully with your home.Style The Frame, your wayCustomisable Bezels[2] Switch up the colour and style of The Frame TV with customisable bezel frames[2] Designed to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display.TV when its on. Art when its off.Art ModeInstead of turning into a black screen, The Frame transforms into a showcase of artwork and photography when it's turned off - now with lower energy consumption than before[3]. Plus, enjoy your favourite pieces for as long and as often as you like with no screen burn worries – guaranteed[4].Bring world-class galleries to your homeSamsung Art StoreWith an Art Store subscription[5] you can curate your own personal art collection with a growing library of over 2,500 pieces of artwork from world renowned institutions. From beloved classics to stunning photography, Art Store gives you unlimited access to a vast collection of art pieces.Explore a specially curated complimentary collection of streaming artSamsung Art Store - StreamsDive into the world of art and discover new favourites. With Art Store - Streams, you can explore a specially curated complimentary collection of artwork, streamed directly to your The Frame TV.Enjoy artful colours, validated by PANTONEPANTONE ValidatedMeet fully authentic colour expression, validated by PANTONE. The Frame reproduces rich colours and textures of your favourite artwork, with high colour fidelity. And with the Matte Display that reduces glare, you can enjoy an authentic art viewing experience.Snap on. Style up.Customisable Bezels[6] with Magnetic DesignIts easy to swap the bezel whenever you fancy a change - all it takes is a snap to switch things up and refresh your everyday space. Change the look of the Frame quickly to complement your mood, space or simply the artwork on display.Flexible design that fits your spaceHeight Adjustable StandThe Frame is flexible enough to work with your home set-up too. Thanks to the adjustable TV stand design, simply set your TV at the height of your liking to make room for your soundbar.Your favourite apps on the best-selling Samsung Smart TV[7] Smart TV powered by Tizen[8] Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps[9] – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.Matte DisplayA glare-free viewing experienceModern Frame DesignDesigned to look just like a picture frameQLED 4K Technology100% Colour Volume powered by Quantum DotArt ModeTV when it's on, art when it's offMy PhotoFrame your most treasured memories in a way that best compliments your home. It's easy to upload and exhibit your own photography or a new family portrait on your TV – simply send your photos to The Frame TV via your smartphone[10] or a USB flash drive.Brightness SensorThe Brightness Sensor detects ambient light and automatically adjusts the screens brightness and colour tone to perfectly match the art piece on display[11] Motion SensorWhen youre in the room, the Motion Sensor detects your presence and automatically turns the TV to Art Mode, so you can enjoy art while youre there. When you leave, it turns off into standby mode to save energy.Matte CanvasChoose from different matting options to style up your art, making your piece look even more realistic. With Art Mode, you get 5 different types of layout styles and a palette of 16 different colours to find the perfect fit with your home.Naturally bright and colourful picture100% Colour Volume[12] with Quantum DotSee everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.Picture and sound automatically optimisedQuantum Processor 4KThink of the processor as the brain of the TV. The smarter the processor, the better your experience will be - and this processor introduces AI to optimise your content. It adjusts the brightness and upscales the resolution of what you're watching to 4K, even if it wasnt filmed that way.Easy on the eyesEyeComfort ModeBrilliant viewing, no matter the time of day. Sit back, as The Frame automatically readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.Samsung TVs and soundbars play together in perfect harmonySamsung Q-SymphonyHeighten your viewing experience with the benefit of great sound quality delivered from both the TV speakers and soundbar, at the same time. Get the audio experience your Samsung TV deserves.Cinematic sound reimagined with Dolby Atmos[13] Dolby Atmos®*] Dolby Atmos delivers a sound experience that you can feel all around you[13]. It works with the TV's built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like its actually flying over you.Control your smart home from your TVSmartThingsFrom game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[14]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.Mirror all your content on the big screenMobile MirroringGo from watching your favourite show on your mobile device to watching on The Frame with a bigger screen with easy screen mirroring[15]. You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple device to project via AirPlay2[16].See it all at once, on the big screenMulti ViewNever miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen[17]. Handy if you want to keep an eye on the football score whilst watching a movie.

NQ8 AI Gen3 ProcessorOur most intelligent AI processor yetExperience brilliance with your NQ8 AI Gen3 Processor – the brain of your TV. Boasting 512 neural networks, it adjusts scene-by-scene, enhancing brightness, contrast, motion, sound and resolution to elevate your content to stunning 8K quality. Its our most advanced TV experience yet.8K AI Upscaling ProWatch all your content in breathtaking 8K, no matter the sourceOur most powerful processor yet upscales the resolution of everything you watch to breath-taking 8K quality – even if it wasn't filmed that way. Using 512 neural networks, this TV meticulously enhances details, textures, and edges, elevating your viewing to a higher resolution. Perfecting every pixel, so that the best 4K TV is an 8K TV.Infinity Air DesignEdge-to-edge cinematic viewing, beyond boundariesPush your viewing experience to the limit. A screen that seems to be floating in the air, with black edges that are shrunk to almost nothing - this TV is designed for a fully immersive and cinematic viewing experience. Welcome to a new era of TV – beyond all boundaries.Smart TV powered by TizenYour favourite apps on the best-selling Samsung Smart TVDive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.Samsung TV PlusEntertainment for every day. Always for free.Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.Quantum Matrix Technology ProSuper-focused Mini LEDs create our most detailed pictureThis TV has our highest density of Quantum Mini LEDs – lights that are approximately the size of a grain of sand. They are controlled with intense precision to create inky blacks, our highest brightness levels, exceptional contrast - and our most detailed picture yet.True 8K ResolutionWatch in four times more detail than 4KImagine picking out faces in a crowded stadium, or the blades of grass in a nature documentary. True 8K resolution has 33 million pixels - 4x as many pixels as 4K. It creates a new level of sharpness and detail, so you can see enhanced colours, textures and skin tones in everything you watch.AI Motion Enhancer ProOur smoothest motionWhether you're watching a fast-paced action movie or the big match, experience it with incredible clarity. AI recognises text and objects on screen and smoothes out the motion. It takes live sports to another level.Neo Quantum HDR 8K PRO[1] Our brightest TV[2] creates lifelike picture detailIntroducing our brightest TV[2]. Watch everything in incredible depth and super fine detail, with more vibrant colours and stunning contrast. Whether it's uncovering the detail in a dark nature scene or a sun-scorched mountain range, every detail is captured and brought to life - just as the director intended.Ultra Viewing Angle with Anti-Reflection ScreenMinimise distracting glareNo need to close the curtains for the mid-day match. Samsung's technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV.Real Depth Enhancer ProAdjusts the depth - just as you would see in real lifeReal Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.Auto HDR RemasteringTransform SDR content into HDR-like picture qualityEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.Expert CalibrationBrilliant colour, fine-tuned by the expertsEnjoy brilliantly mastered colour and truthful picture quality, that's already been calibrated by the experts. We bring you professional-grade colour calibration, without having to bring in the professionals.Dolby Atmos®Cinematic sound reimagined with Dolby Atmos and your TV's 12 speakersDolby Atmos technology delivers a sound experience that you can feel all around you. It works with the TVs 12 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.Object Tracking Sound Pro12 dedicated speakers follow the action on-screenThe ultimate TV sound experience that puts you in the heart of the action. The audio accurately follows the action on screen thanks to 12 built-in speakers. Hear the roar of a jet plane flying above you, the crowd cheer all around you or the dialogue come from where the character is standing.AI SoundSound optimised for your room and contentUsing AI and 20 neural networks, the TV optimises the sound for what youre watching and where youre watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content youre watching. You'll hear every detail.Samsung Q-SymphonySamsung TVs and soundbars play together in perfect harmonyEnhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.Cinematic Q-Series Soundbar3D surround sound for the ultimate cinematic experienceUltra Slim SoundbarImpossibly slim and packed with powerful soundEssential B&C-Series SoundbarHear more than just TV soundOne Connect BoxJust one cable for all of your connectionsWith only one cable connecting to your TV, all of your devices plug into the detachable One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away - or even hidden away in a cupboard.Gaming HubWhere gaming comes together. No console required[3] Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place[3] With no downloads, storage limits or console required, just turn on your TV and play.Motion Xcelerator 240HzExperience ultra-smooth TV gaming with up to 4K 240Hz motion[4] Designed for PC Gaming and next-gen consoles, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.FreeSync Premium ProHDR Gaming without screen tearing and stutteringAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals[5]. Watch your games come to life in spectacular colour and vivid detail.AI Auto Game modeGame settings automatically adjusted by AIGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.Game BarOptimise your gaming experienceThe advanced Game Bar[6] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.SmartThingsControl your smart home from your TVFrom game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[7]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.Multi ViewTurn one screen into fourMulti-tasking has never been so easy. Multi View lets you split the TV screen and watch up to four things, all at once. Handy if you want to keep an eye on the football score whilst watching what's live on TV – and keeping up with social media on your smartphone[8].Samsung Daily+Manage your daily activitiesSamsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.Samsung Knox SecurityYour privacy. Secured.Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring[9]. It even protects all the Home IoT devices connected to your TV[10]. It's your privacy, secured.SolarCell One RemoteControl all your devices with one solar-powered remoteConsciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries[11].AI Energy ModeMonitor and reduce your energy consumption[12].Save energy[12] with AI Energy Mode and SmartThings[13]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room[14] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.Relumino modeEntertainment made accessibleRelumino Mode improves the clarity of images by outlining objects, boosting the contrast and adjusting the colour, making the content clearer and easier to enjoy for people with low vision.

A glare-free[1] viewing experienceMatte DisplayTired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions.Beautiful, anywhereDetachable StandIf you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, its flexible enough to work with your home too, as the stand is easily detachable.Unique inspiration for your spaceIconic ‘I ShapeThe Serifs signature profile forms the distinctive shape of a capital ‘I, while The Serifs slim body broadens at the top to form a flat surface like a small shelf. Like a one-of-a-kind piece of furniture, it doubles as a shelf for an added experience.Crafted by the Bouroullec brothersRonan & Erwan Bouroullec DesignYou can choose from two exclusive patterns – both exclusively created by the Bouroullec Brothers for The Serif TV.Exclusive patterns for Ambient ModeCreated by Ronan & Erwan BouroullecThe Bouroullec's exclusive patterns in Ambient Mode were inspired by objects in the world around us, such as a beautiful leaf and textured fabric.Turn your blank screen into a design centrepieceAmbient Mode+Ambient Mode+ turns The Serif into a digital, glare-free canvas when the TV is switched off - so you can say goodbye to a blank screen compromising your home décor.Your favourite apps on the best-selling Samsung Smart TV[2] Smart TV powered by Tizen[3] Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps[4] – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.Control your smart home from your TVSmartThingsFrom game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[5]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.All your content in glorious 4K, even if it wasn't filmed that way[6] 4K AI UpscalingFrom news to classics, our powerful 4K processor elevates all content to 4K Ultra HD, regardless of the source[6]. Using AI, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.Naturally bright and colourful picture100% Colour Volume[7] with Quantum DotSee everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.Brilliant viewing, day and nightEyeComfort ModeEyeComfort Mode feature readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.Apple AirplayGo from watching your favourite show on your mobile device to watching on The Serif TV with a bigger screen[8] Multi ViewNever miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen.SolarCell One RemoteConsciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries[9].

3.5mm Open Ear

NQ4 AI Gen2 ProcessorOur most intelligent 4K processorThink of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.Quantum Matrix TechnologyOur highest 4K density of Mini LEDsSamsungs Neo QLED range uses Quantum Mini LEDs – lights that are 1/40th the size of conventional LEDs and approximately the size of a grain of sand. They are precisely controlled to create deep blacks, boosted brightness levels, and intense detail and contrast in every aspect of the picture.Infinity One DesignStunningly thin, considered from every angleWith a stunningly slim profile, this TV has been designed with a near bezel-less screen to look striking from every angle.Smart TV powered by TizenYour favourite apps on the best-selling Samsung Smart TVDive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.Samsung TV PlusEntertainment for every day. Always for free.Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.4K AI UpscalingWatch in glorious 4K, even if it wasn't filmed that way[1] From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.Neo Quantum HDR+Spectacular detail and exceptional contrastFrom gloomy shadows to sun-scorched scenes – see the previously hidden detail in every scene, exactly as youre meant to. Thanks to remarkable HDR brightness, watch in true-to-life quality with rich colour and remarkable contrast.Ultra Viewing Angle with Anti-Reflection ScreenMinimise distracting glareNo need to close the curtains for the mid-day match. Samsung's technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV.Real Depth Enhancer ProAdjusts the depth - just as you would see in real lifeReal Depth Enhancer Pro detects areas where a person's eye would typically focus and precisely enhances the depth and foreground contrast. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.Auto HDR RemasteringTransform SDR content into HDR-like picture qualityEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details.Expert CalibrationBrilliant colour, fine-tuned by the expertsEnjoy brilliantly mastered colour and truthful picture quality, that's already been calibrated by the experts. We bring you professional-grade colour calibration, without having to bring in the professionals.Gaming HubWhere gaming comes together. No console required[2] Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place[2] With no downloads, storage limits or console required, just turn on your TV and play.Motion Xcelerator 144HzExperience ultra-smooth TV gaming with up to 4K 144Hz motion[3] Designed for next-gen consoles and PC Gaming[3] , it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.AI Auto Game ModeGame settings automatically adjusted by AIGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.FreeSync Premium ProHDR Gaming without screen tearing and stutteringAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals[4]. Watch your games come to life in spectacular colour and vivid detail.Game BarOptimise your gaming experienceThe advanced Game Bar[5] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.Dolby Atmos®Cinematic sound reimagined with Dolby Atmos and your TV's 8 speakersDolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.Object Tracking Sound+8 dedicated speakers follow the action on-screenAn immersive TV surround sound experience that puts you in the heart of the action. 8 speakers built-in to the four sides of the TV make the sound follow the action on screen. Hear a car zoom along the screen, the crowd cheer all around you, or the dialogue come from where the character is standing.AI SoundSound optimised for your room and contentUsing AI and 20 neural networks, the TV optimises the sound for what youre watching and where youre watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content youre watching. You'll hear every detail.Samsung Q-SymphonySamsung TVs and soundbars play together in perfect harmonyEnhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.Cinematic Q-Series Soundbar3D surround sound for the ultimate cinematic experienceUltra Slim SoundbarImpossibly slim and packed with powerful soundEssential B&C-Series SoundbarHear more than just TV soundSmartThingsControl your smart home from your TVFrom game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[6]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.SlimFit Cam In-BoxSlimFit Cam In-BoxSimply connect the SlimFit cam[7] to your TV to workout on the big screen, or access other video-related apps[8].Multi ViewSee it all at once, on the big screenNever miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen[9]. Handy if you want to keep an eye on the football score whilst watching a movie.Samsung Daily+Manage your daily activitiesSamsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.Samsung Knox SecurityYour privacy. Secured.Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring[10]. It even protects all the Home IoT devices connected to your TV[11]. It's your privacy, secured.SolarCell One RemoteControl all your devices with one solar-powered remoteConsciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries[12].AI Energy ModeMonitor and reduce your energy consumption[13].Save energy[13] with AI Energy Mode and SmartThings[14]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room[15] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.Relumino modeEntertainment made accessibleRelumino Mode improves the clarity of images by outlining objects, boosting the contrast and adjusting the colour, making the content clearer and easier to enjoy for people with low vision.

A glare-free[1] viewing experienceMatte DisplayTired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions.Beautiful, anywhereDetachable StandIf you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, its flexible enough to work with your home too, as the stand is easily detachable.Unique inspiration for your spaceIconic ‘I ShapeThe Serifs signature profile forms the distinctive shape of a capital ‘I, while The Serifs slim body broadens at the top to form a flat surface like a small shelf. Like a one-of-a-kind piece of furniture, it doubles as a shelf for an added experience.Crafted by the Bouroullec brothersRonan & Erwan Bouroullec DesignYou can choose from two exclusive patterns – both exclusively created by the Bouroullec Brothers for The Serif TV.Exclusive patterns for Ambient ModeCreated by Ronan & Erwan BouroullecThe Bouroullec's exclusive patterns in Ambient Mode were inspired by objects in the world around us, such as a beautiful leaf and textured fabric.Turn your blank screen into a design centrepieceAmbient Mode+Ambient Mode+ turns The Serif into a digital, glare-free canvas when the TV is switched off - so you can say goodbye to a blank screen compromising your home décor.Your favourite apps on the best-selling Samsung Smart TV[2] Smart TV powered by Tizen[3] Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV and NOW apps[4] – all in one place. Not sure what to watch? Our easy-to-use and customisable Smart Hub platform gives you personalised recommendations.Control your smart home from your TVSmartThingsFrom game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button[5]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.All your content in glorious 4K, even if it wasn't filmed that way[6] 4K AI UpscalingFrom news to classics, our powerful 4K processor elevates all content to 4K Ultra HD, regardless of the source[6]. Using AI, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.Naturally bright and colourful picture100% Colour Volume[7] with Quantum DotSee everything you watch come to life with greater detail and realism. Quantum Dots boosts the brightness and transforms light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.Brilliant viewing, day and nightEyeComfort ModeEyeComfort Mode feature readjusts TV brightness settings depending on the time of day, so it's always easy on the eyes.Apple AirplayGo from watching your favourite show on your mobile device to watching on The Serif TV with a bigger screen[8] Multi ViewNever miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen.SolarCell One RemoteConsciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries[9].

More colours, more styles, more youCustomisable BezelDesigned to look just like the edges of a picture frame, it's never been easier to customise The Frame TV to work with your taste, space or simply the artwork on display.Two stylish bezel designsWhich bezel suits your taste? Modern types natural wood texture adds a hint of contemporary style to any home. And Bevelled type has a real metal finish, giving art a premium touch.An effortless way to get a brand new lookIts easy to swap the bezel whenever you fancy a change - all it takes is a snap to switch things up. They attach to The Frame magnetically, so it's easier than you'd expect - simply line them up and snap them on.Compatible with any size of The Frame TVCustomisable bezel frames are compatible with all The Frame TVs.

Clear-cut sound in each noteImmerse yourself in the elaborate details — from the deep rumble of the bass to the clear, crisp highs of the trebles — with enhanced 2-way speaker.Hear the vibrato of instruments with minimal distortion through our first-ever dual amp.Stunning, studio-like soundRetain ultra high-quality audio from the recording studio to your Galaxy Buds3 Pro. The Samsung Seamless Codec compresses and encodes up to 24bit / 96kHz audio. Then, decodes on the Galaxy Buds3 Pro, maintaining the 24bit / 96kHz, high-fidelity sound so you can hear the intricate details, just as it was intended.Adaptive Noise Control. Tune into what mattersKeep your Galaxy Buds3 Pro on and continue to engage with the world around you. Using Galaxy AI, Galaxy Buds3 Pro identifies and prevents unnecessary noise intuitively. Then, it optimises your audio experience by calibrating the ANC and Ambient modes to correspond to your surroundings. So you can listen to your favourite tunes, uninterrupted.Jump right in with TV 360 AudioDive into a spatial sound experience. 360 Audio is a feature that identifies the exact direction of the sound as you tilt your head, providing surround sound for a more vivid listening and viewing experience.Your personalised sound sanctuaryMindfulness comes with daily practice. At the press of a button, teleport to a worry-free world of your own with Samsung Health powered by Calm. Alleviate stress with peaceful melodies from nature, improve your focus with white noise or relax with ASMR-related for a happier, healthier you.