Bright ideas come to life in HDRASUS ProArt Display PA32UCR-K is a 32-inch 4K HDR monitor designed for discerning content creators, including videographers, cinematographers and colorists. Peak brightness of 1,000 nits and mini-LED backlighting, enabling 576 zones of local dimming control and support for multiple HDR formats, With quantum dot technology, support for the DCI-P3, Rec. 709, Rec. 2020 and Adobe RGB color spaces, together with a rich selection of connectivity, ProArt Display PA32UCR-K delivers an exceptional image that takes the viewing experience to the next level.Empowering content creatorsGame DevelopersTake advantage of ProArt Preset to quick check different color space and ProArt Palette delivers flexible color adjustment.CinematographersThe 32-inch mini-LED backlit 4K panel offers higher luminance and deeper black hues for exceptional color contrast and accurate reproduction of HDR content.ColoristsFactory pre-calibration ensures industry-leading color fidelity, and a wide color gamut and Delta E < 1 color difference ensures outstanding color accuracy.Impeccably detailed visualsMini-LED backlight technology uses smaller LEDs to provide up to three times the number of LEDs, compared to a conventional panel of a similar size. The densely packed mini LEDs enable increased granularity and brightness. Plus, individual backlight control across an astounding 576 zones ensures higher luminance and deep dark colors to deliver unmatched contrast and accurate reproduction of HDR content.Deeper blacks, brighter whitesA peak brightness of 1000 nits allows for outstanding contrast between the deepest blacks and gleaming whites, resulting in a rich and lifelike viewing experience.Create in ultra-vivid HDRExclusive ASUS Smart HDR technology enables ProArt Display PA32UCR-K to support HLG and HDR-10 multiple HDR formatsHLG allows users to view and create material for broadcast and satellite TV platforms such as BBC iPlayer, Japan NHK TV, and DirecTV.HDR-10 support ensures compatibility with existing streaming video services and a growing list of HDR-enabled games.ASUS ProArt Displays support multiple HDR-10 curves, including PQ Hard Clip, PQ Optimized and PQ Basic, which can cover all content creation needs.PQ Hard ClipPreserves PQ curve till displaying maximum luminance with accuracy. Any luminance higher than display maximum will be mapped to display maximum.PQ OptimizedReproduce accurate gradations corresponding to maximum brightness of the monitor. Deliver the optimized HDR performance of this display.PQ BasicPresent general HDR performance.HDR Preview enables a direct camera-to-monitor connection to view captured HDR content with its full tonal range. It also works within most video editing software platforms, providing accurate simulations of the final output for an easier, more streamlined editing experience.Transform viewing experiencesWide-viewing angle IPS with 1,000 nits peak brightness, supporting Quantum Dot technology provides an entire spectrum of colors to play with. Support 98% DCI-P3, 99.5% Adobe RGB, 100% sRGB, 100% Rec. 709 and 87% Rec.2020 color spaces for video editing and post-production.Industry‑leading color fidelityFactory pre-calibration using a new three-scale process guarantees industry-leading color fidelity. The display also undergoes stringent testing using ASUS advanced grayscale tracking technology to ensure smoother color gradations, better uniformity and exceptional color accuracy with a Delta E (ΔE) < 1 color difference value for the sRGB and Adobe RGB color spaces. Each grayscale level is also carefully measured and set to ensure compliance with the precise DICOM standard.Truest color, flexible calibrationASUS ProArt Calibration technology saves all color parameter profiles on the ProArt monitor’s internal scaler IC chip, instead of on the PC. The saved profiles can be easily activated via the hotkey on the monitor.The monitor can be calibrated and the look-up table subsequently rewritten, allowing users to connect it to devices with different operating systems or applications without needing to adjust settings. Signal distortion between the IC and the LCD optical spectrum is also reduced.Integrated ASUS ProArt Calibration 2.0 enables swift and easy adjustments to maintain the color accuracy of ASUS ProArt monitors. It offers SDR and HDR calibration with adjustable brightness, color gamut, color temperature and other parameters to ensure consistent and precise colors.Additionally, ProArt Calibration 2.0 can re-calibrate each color gamut mode and write back into each ProArt Preset modeProArt displays are compatible with most major calibrators, including those from X-Rite, Datacolor and Klein. They also work seamlessly with Calman and Light Illusion ColourSpace CMS professional hardware calibration software* for fast, easy calibration.*Calman and Light Illusion ColourSpace CMS software are not included with ProArt PA32UCR-K.*3rd Party software support will be ready in Q2 2022Streamlined, efficient workflowsHDMI(v2.0) x 3, DisplayPort 1.2, Full Function USB-C and a USB hub enable convenient connections to a desktop, Blu-ray player, control panel or additional display with zero hassle. The integrated USB-C port supports data transfers, DisplayPort signal and also support 80W power delivery.Picture-by-Picture (PbP) modeView two to four different settings simultaneously by placing multiple input sources onscreen side-by-side; and configure each individual window's color settings with sRGB, Adobe RGB, DCI-P3, Rec. 2020, User Mode 1 or User Mode 2.Picture-in-Picture (PiP) modeEasily place your second input source in a window in one corner of the display.A comfortable viewing position is always easy to achieve with ASUS ProArt Display. With an ergonomically-designed stand with tilt, swivel, pivot and height adjustments provide comfortable viewing and usage experiences. The ability to pivot the screen clockwise or counterclockwise 90 degrees for use in portrait mode comes in handy when working with long documents, coding or website browsing. Furthermore, the VESA wall-mountable to save on desktop space.ASUS Flicker-Free technology ensures a more comfortable viewing experience by reducing on-screen flicker to minimize eye strain, headaches and eye fatigue that can occur when spending long hours in front of a display. Exclusive ASUS Ultra-Low Blue Light technology protects your eyes from harmful blue light emissions with four blue-light filter settings that are easily accessed through the on-screen menu via the hotkey.

World’s first OLED monitor with auto calibration*ProArt Display OLED PA32DC is the world’s first OLED monitor with automatic calibration. It also features a built-in motorized flip colorimeter to ensure professional-grade color accuracy. This 31.5-inch 4K HDR monitor offers a cutting-edge OLED panel with pure RGB stripes and 99% DCI-P3 coverage to deliver highly accurate colors that bring out the finest details in your creations. Multiple HDR format support provides creators with the ideal platform for working with fast-moving HDR content. For comfort and convenience, PA32DC includes two stands to cater to any viewing position or work setup.Filmmakers & Video EditorsAn ultra-high-resolution monitor with wide-color-gamut performance is a must-have tool for 4K HDR video production. The adjustable stand and portable design of PA32DC also makes it perfect for on-set shoots, where it can be easily moved to an ideal location or positioned to avoid color shift caused by ambient lighting.Designers & PhotographersPA32DC provides truly precise color reproduction to bring out the details in photographs or digital artwork. It delivers ultra-high-quality visuals and ensures that creative details aren’t lost on the journey from click to print or production.ColoristsOLED panels are known for their excellent color reproduction. PA32DC is factory pre-calibrated to ensure industry-leading color fidelity and offers delta E < 1 color difference, plus auto calibration function to ensure outstanding color accuracy.​Premium OLED panel with RGB stripesPA32DC incorporates OLED technology which achieves ultra-precise control and extreme contrast by making each individual pixel its own light source. PA32DC has a pure RGB Stripe OLED panel with over 24 million of self-illuminating pixels that can be individually activated to reproduce truly lifelike pictures with deep blacks and enhanced color contrast in high-luminance images. These characteristics make PA32DC a natural fit for HDR content mastering.Ultimate Professional-Grade ColorPA32DC delivers exceptionally detailed and realistic visuals, with a studio-grade 99% DCI-P3 color gamut. This means that the colors reproduced on the display are richer and more vivid, so it’s ideal for color-intensive projects but also enhances any kind of content.Ultra-Accurate ColorDesigners, producers and color-solution companies deal with color-critical decisions and communications each day. ProArt displays are factory pre-calibrated to guarantee industry-leading color accuracy. Each monitor undergoes stringent and meticulous testing to ensure smoother color gradation, and each grayscale level is carefully measure and set to comply with the DICOM standard for medical use.True Black: See the UnseenPA32DC reproduces black hues perfectly. Since each OLED pixel uses self-generated illumination, it simply turns off to display the deepest possible black shade for extremely crisp and clear images, even in the darkest scenes.Fast Response TimeA 0.1 ms response time ensures superfast, blur-free video or animated content.Built-In Motorized ColorimeterTo maintain professional-level accuracy over the long term, a built-in motorized flip colorimeter moves into place when required, even with the display hood is mounted. This feature makes it easy to calibrate the display, as needed.Auto CalibrationProArt display OLED PA32DC can be calibrated using built-in motorized colorimeter and the look-up table subsequently rewritten via the ASUS ProArt calibration software that offers color tuning accuracy and uniformity compensation. It writes and saves color parameter profiles on the ProArt display’s internal scaler IC chip, instead of on the PC, allowing users to connect it to devices with different operating systems or applications without needing to adjust settings. The saved profiles can be easily activated via the hotkey on the monitor.Seamless CalibrationIn addition to having a built-in colorimeter, ProArt displays are compatible with most major calibrators, including those from X-Rite, Datacolor and Klein. They also work seamlessly with Calman and Light Illusion ColourSpace CMS professional hardware calibration software.Enjoy true-to-life colorPA32DC exceeds industry color reproduction standards with its 99% DCI-P3 color gamut, and it features true 10-bit color depth to display more than 1.07 billion colors. VESA DisplayHDR 400 True Black certification and a 1,000,000:1 contrast ratio ensure the deepest blacks and brightest whites, enabling PA32DC to accurately display the most minute details in shadows and bright highlights for incredibly realistic visuals.Class-Leading Color FidelityEach ProArt display is factory pre-calibrated using a new, three-scale process to guarantee industry-leading color fidelity. The display then undergoes stringent testing using ASUS advanced grayscale tracking technology to ensure smoother color gradations, better uniformity and high color accuracy with a Delta E < 1 color difference value. Each grayscale level is also carefully measured and set to ensure compliance with the precise DICOM standard for medical use.Uniform Brightness SettingOLED displays feature an Auto Brightness Limiter (ABL) to maximize power use. When displaying a white (or bright) image in a particular window, the display automatically dims the image as the window size increases.The optional Uniform Brightness function in the OSD menu is particularly useful when switching between, or changing the size of windows with vastly different contrast levels as it keeps brightness levels consistent with up to 250 nits for comfortable viewing and more accurate colors, even after hours of use.ASUS Smart HDR TechnologyExclusive ASUS Smart HDR technology enables ProArt Display OLED PA32DC to support multiple HDR formats, including HLG and HDR10.HLG allows users to view and create material for broadcast and satellite TV platforms such as BBC iPlayer, Japan NHK TV, and DirecTV.HDR10 support ensures compatibility with existing streaming video services and a growing list of HDR-enabled games.Multiple PQ CurvesASUS ProArt Displays support multiple HDR10 curves, including PQ Hard Clip, PQ Optimized and PQ Basic, which can cover all content creation needs.PQ Hard ClipPreserves PQ curve till displaying maximum luminance with accuracy. Any luminance higher than display maximum will be mapped to display maximum.PQ OptimizedReproduce accurate gradations corresponding to maximum brightness of the monitor. Deliver the optimized HDR performance of this display.PQ BasicPresent general HDR performance.HDR PreviewHDR Preview enables a direct camera-to-monitor connection to view captured HDR content with its full tonal range. It also works within most video editing software platforms, providing accurate simulations of the final output for an easier, more streamlined editing experience.Streamlined, Efficient WorkflowsConnect to your workflowPA32DC offers a full-function USB-C, DisplayPort 1.4 and three HDMI (V2.0) for compatibility with current and future displays and peripherals. It also features an earphone jack and can function as a USB hub.Versatile StandTwo versatile stand options make it easy to deploy PA32DC in any scenario, allowing users to find the optimal working or viewing position when working on-location.Better ManagementBundled clips make it easy to manage cables to keep desks and work areas tidy, while the sturdy and elegant metal handle makes it easy to carry PA32DC to anywhere it’s needed.Detachable Monitor HoodA wraparound hood reduces on-screen reflections from nearby light sources, enabling users to work with confidence when inside the studio or on location. The auto calibration also works when the monitor hood is mounted.Ergonomic DesignThe bundled ergonomic stand offers tilt, swivel, pivot, and height adjustments. Being able to pivot the screen 90° clockwise or anticlockwise to portrait orientation comes in handy when working with long documents, coding or browsing websites.

ASUS ProArt Display PA348CGV Professional Monitor – 34-inch, IPS, 21:9, Ultra-wide QHD (3440 x 1440), Color Accuracy ΔE < 2, Calman Verified, 98% DCI-P3, USB-C, 120Hz, FreeSync Premium Pro, Ergonomic StandIncomparable Color. Unlimited Creativity.ProArt Display PA348CGV is a 34-inch ultra-wide monitor designed to satisfy the needs of creative professionals, from photo and video editing to graphic design. ProArt Display PA348CGV is factory calibrated and Calman Verified to deliver superb color accuracy (∆E < 2). It also provides industry-standard 98% DCI-P3 color space coverage. 120 Hz variable refresh rate (VRR) with FreeSync Premium Pro for smooth rendering. The integrated USB-C port supports data transfers, DisplayPort and also support 90W power delivery via one cable provides convenient solution. PA348CGV makes it easy to achieve the exact look you desire quickly, easily and precisely.Ultra-wide QHD display for incredibly detailed imagesThe ultra-wide QHD panel on ProArt Display PA348CGV features 2.4x the resolution of a Full HD display, so it provides 35% more onscreen space than other Full HD monitors of a similar size, making multitasking more enjoyable and efficient. Compatible with HDR-10 format and VESA DisplayHDR 400 for brighter whites and darker blacks, resulting in a rich and lifelike viewing experience that helps you fully realize your creative vision.Bring out the true beauty of your picturesThe ProArt display delivers industry-standard 98% DCI-P3 and 100% sRGB/Rec. 709 color gamut for rich, vivid reproduction that ensures every detail of your photos is clear and lifelike.2D/3D Rendering friendlyUp to a 120 Hz variable refresh rate (VRR) with FreeSync Premium Pro, allowing creators to create fast-rendering games and conduct quality checks on one display. High frame rate brings smooth visuals delivers comfortable viewing experience.*FreeSync Premium Pro up to 120 Hz for DisplayPort and USB-C ports, Adaptive-Sync up to 100Hz for HDMI port.True color, right out of boxColor professionals rely on color-accurate displays to ensure that their creations look exactly as intended. ProArt Display PA348CGV is factory calibrated and Calman Verified to guarantee industry-leading color accuracy ∆E < 2. Every ProArt display undergoes stringent, meticulous testing to ensure smoother color gradation. Consumer of pro, you're assured color-accurate viewing and content-creation experiences.Quick color-gamut adjustmentASUS-exclusive ProArt Preset provides multiple modes for quick color-gamut adjustment. Whether you're color grading, video editing or manipulating photos, you can switch and match your needs easily.Focus on what mattersDesk C-clampA convenient mounting bracket is included to help free up desk space. The bracket can clamp to the edge of almost any flat work surface, and the mounting arm of PA348CGV slips right into it.*Desk C-clamp availability may vary by region.*the photo for demo onlyThe USB-C that does it allProArt Display PA348CGV gives you unparalleled compatibility with USB-C, HDMI and DisplayPort most multimedia devices. The integrated USB-C port supports data transfers, DisplayPort and also support 90W power delivery. PA348CGV also serves as a USB hub, meaning that when you connect to it via USB-C (using C to C cable, or C to A cable), your device gains access to whatever peripherals are connected to the USB ports.Accurate real-time on-set previewQuickFit Plus is clever feature overlays a grid on the screen that allows to align and preview. Center marker and safety area it can real-time preview when you are on-set shooting to avoid video image beyond the screen. Ruler provides actual size of inch ruler in the edge; you also can customize the working size to fit your preference.Protect your eyes with ASUS Eye Care technologyASUS Ultra-Low Blue Light technologyExclusive ASUS Ultra-Low Blue Light technology protects you from blue-light emissions that may be harmful to your vision. It offers four blue-light filter settings that are easily accessed through the on-screen menu via the hotkey.ASUS Flicker-Free technologyASUS Flicker-Free technology provides a more comfortable viewing experience and work environment by reducing on-screen flicker to minimize eye strain, headaches and eye fatigue when you spend long hours in front of the display.Versatile comfort with ergonomic stand designA comfortable viewing position is always within reach thanks to ergonomically-designed stand with tilt, swivel and height adjustments provides a superb range of viewing options for increased productivity and comfort. Cable management design helps you organize and hide various cables to keep your desk area tidy. Furthermore, the quick-release stand makes it easy to attach the display via the integrated VESA wall mount – screw-free, so it's done in seconds!

The ThinkVison P49w-30 Monitor is a great companion for multitasking on tasks ranging from data crunching to chasing stock market numbers. Its In-Plane Switching black panel technology delivers deep blacks and vivid, vibrant colors, while the wide viewing angles ensure that the screen is clearly visible from every angle. Enjoy a sharper view of your working world with its Dual QHD (5120 x 1440) resolution and 2000:1 contrast ratio. Get more done on a single screen with the 49-inch screen size and 32:9 screen aspect ratio. See crystal-clear views that appear consistent from every angle with the In-Plane Switching panel. 98% DCI-P3 color space coverage, along with an Avg. Delta E

Unparalleled collaboration. Quick installation.The ThinkCentre Tiny-In-One (TIO) 24 Gen 5 displays visuals and video content with great clarity on the 23.8-inch borderless In-Plane Switching FHD panel with 99% sRGB color support. It provides a complete working experience when paired with its VoIP features, a modular design which allows it to be attached with Lenovo’s range of high-performance ThinkCentre and ThinkStation Tiny Computers from 4th Gen. These can be effortlessly installed and housed in the dedicated slot at the back of the monitor, giving you a cable-free desk. Enjoy a consistent experience while using the classic installation mechanism to quickly and easily mount Tiny PCs to the monitor. Designed for efficient remote collaboration, it has a 1080p RGB webcam with a noise-cancellation microphone for i crystal-clear audio and video. Besides that, the Smart Traffic Light indicator indicates the status of an ongoing interaction or meeting, helping you avoid unforeseen distractions. Two integrated 3W user-facing speakers play the audio with amazing fidelity, making attending meetings a much more pleasant experience. Dedicated VoIP buttons allow you to easily mute or change the volume, making your remote meeting experience much more convenient. User-centric features like ThinkShutter allow you to cover your webcam lens for enhanced privacy and security. Recyclable packaging and optional CO2 offset service for minimal carbon emission footprint make this monitor environment-friendly. In addition to the Tiny PCs, you can also connect other laptops or towers using the HDMI and DP ports, and peripherals using the USB ports. The monitor’s Natural Low Blue Light technology works to reduce the harmful blue light without any color distortion during long working hours. Customize your workstation and easily adjust its various settings using the ThinkColour Software1. In a nutshell, the TIO 24 Gen 5 helps you get a clean, clutter-free desk, collaborate seamlessly and multitask efficiently to maximize productivity.

TUF Gaming VG27AQL3A Gaming Monitor – 27-inch, QHD(2560x1440), 180Hz, Fast IPS, ELMB Sync, 1ms (GTG), Freesync Premium™, G-Sync compatible, VESA AdaptiveSync Display 180Hz, Variable Overdrive, 130% sRGB, DisplayHDR™ 400The 27-inch TUF Gaming VG27AQL3A QHD gaming monitor featuring a IPS panel for blistering-fast 180 Hz gaming. ASUS Extreme Low Motion Blur Sync (ELMB Sync) and AMD FreeSync™ Premium, G-SYNC compatible, VESA AdaptiveSync technologies enables buttery-smooth gaming. In addition, it supports HDR and has a 130% sRGB gamut to offer exceptional colors and contrast.Gaming key spec180HZ REFRESH RATE AND 1MS (gtg) RESPONSE TIMEWith 180Hz refresh rate decimates lag and motion blur to give you the upper hand in first person shooters, racers, real-time strategy, and sports titles. This ultrafast refresh rate lets you play at the highest visual settings and lets you react instantly to what's onscreen — so you'll get that first strike in.Gaming key specADAPTIVE-SYNCAMD FreeSync Premium, NVIDIA G-Sync compatible and VESA AdaptiveSync technology ensure supersmooth, tear-free visuals with low latency.Color performanceHigh Dynamic RangeTUF Gaming VG27AQL3A takes advantage of HDR technology to deliver more vivid colors and higher contrast levels compared to traditional monitors.Exclusive gaming featureELMB SyncELMB Sync* software that enables ELMB to work simultaneously with adaptive-sync technology to eliminate ghosting and tearing for extraordinarily sharp, high-frame-rate gaming.*Ideal for Fast-paced games , works better over 85Hz.Exclusive gaming featureVariable OverdriveIntegrated ASUS Variable Overdrive technology allows the display to dynamically alter its overdrive setting as frame rates fluctuate, ensuring optimal results for any game. You choose how strong you want the overall effect to be, then let the monitor take it from there.In-game enhancementsIntuitive ControlsDisplayWidget Center software upgraded the user interface so that users can easily change monitor settings via a mouse ― so there’s no need to access the OSD menu.Shadow BoostASUS Shadow Boost technology clarifies dark areas of the game without overexposing brighter areas, improving overall viewing while also making it easier to spot enemies hidden in dark areas of the map.GamePlusThe ASUS-exclusive, integrated GamePlus hotkey offers in-game enhancements that help you get more out of your game. This function is co-developed with input from pro gamers, allowing them to practice and improve their gaming skills.GameVisualASUS GameVisual Technology has seven pre-set display modes to optimize visuals for different types of content. This unique feature can be easily accessed through a hotkey or the on-screen display settings menu.Flicker-Free technologyFlicker-Free technology reduces flicker to minimize eyestrain for improved comfort when you're embroiled in long gaming sessions.LOW BLUE LIGHTASUS Low Blue Light technology reduces the amount of potentially harmful blue light emitted by the display. Four different filter settings are available to control the amount of blue light reduction.ENGINEERINGExtensive ConnectivityA multitude of connectivity options, including two HDMI 2.0, plus DisplayPort™ 1.4, ensures wide compatibility with a variety of input sources.ERGONOMIC DESIGNWith an ergonomically-designed stand, it provides tilt, swivel, pivot, and height adjustments so you can easily find your ideal viewing position. The display is also VESA-compatible for wall mounting.

Stylish edge-to-edge design makes the ProLite XUB2792HSU perfect for multi-monitor set-ups. The IPS panel technology offers accurate and consistent colour reproduction with wide viewing angles. The 100Hz refresh rate together with FreeSync function provides an instant, tangible improvement in image smoothness. High contrast and brightness values mean the monitor will provide excellent performance for photographic and web design. Equipped with speakers, 2 ports USB 3.2, headphone socket, HDMI and DisplayPort connections, a blue light reducer function to reduce eye fatigue and an ergonomic 150mm height adjustable stand for optimal user comfort, make this 27’’ monitor a great choice for both multi-monitor configuration and office applications.SPEAKERS AND HEADPHONESPlaying with friends? Use the integrated high-quality speakers. Don’t want to disturb anybody? Plug your headset into the headphone socket and turn the volume up.

27” IPS technology panel with USB hub and 100Hz refresh rateStylish edge-to-edge design makes the ProLite XU2793HSU perfect for multi-monitor set-ups. The IPS panel technology offers accurate and consistent colour reproduction with wide viewing angles. The 100Hz refresh rate together with FreeSync function provides an instant, tangible improvement in image smoothness. High contrast and brightness values mean the monitor will provide excellent performance for photographic and web design. Equipped with speakers, 2 port USB, headphone socket, HDMI and DisplayPort connections, a blue light reducer function to reduce eye fatigue for optimal user comfort, make this 27’’ monitor a great choice for both multi-monitor configuration and office applications.IPS TechnologyIPS displays are best known for wide viewing angles and natural, highly accurate colours. They are especially suited for colour-critical applications.100HZA 100Hz refresh rate translates into increased smoothness of the image. This means that flickering is reduced and therefore eye fatigue is also less noticeable. The increased frequency also means smoother transitions between contrasting colours, smoother motion scenes in both movies and gaming, and even reduced mouse cursor flickering.BLUE LIGHT REDUCERAs we all know looking at a monitor screen for several hours per day, especially form a closer distance, causes eye fatigue. This effect is much stronger with computer screens than with TV equipment. One of the factors responsible for this phenomenon is the blue light emitted by the screen. Therefore reducing the amount of blue light ultimately allows our eyes to feel less tired while working long hours with a computer screen. We achieved it by adjusting the monitor's brightness and color temperature through a new feature called “Blue light reduction” easily accessible through the monitor’s OSD menu.SPEAKERS AND HEADPHONESPlaying with friends? Use the integrated high-quality speakers. Don’t want to disturb anybody? Plug your headset into the headphone socket and turn the volume up.ACRContrast Ratio is a measurement of the difference between the darkest black and the brightest white your monitor can display. Advanced Contrast Ratio is a feature that automatically adjusts contrast and brightness of the screen to assure perfect picture quality while watching films and playing games.